Another major acquisition in the marketing industry, this time in AI. These founding principles have taken our company to great heights, including … Report this profile Activity Another great acquisition! Salesforce announced Monday that it has agreed to buy Datorama, which employs artificial intelligence to provide marketing intelligence and analytics. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family. Dive Brief: Salesforce announced an acquisition deal for Datorama, a marketing intelligence and analytics platform powered by artificial intelligence, for an undisclosed amount on Monday. It all stems from what Chris O’Hara, VP, Product Marketing, calls the “fourth industrial revolution” led by things like data, AI and the internet of things. Just months after the acquisition of MuleSoft at $6.5B, Salesforce took another step towards CDP land by announcing plans to acquire customer data platform vendor Datorama.. Salesforce appears to be taking serious steps towards offering a vendor … The deal is anticipated to close Q3. Salesforce’s acquisition of Datorama is just one more in a string of hefty acquisitions the CRM giant has made to shore up its enterprise Marketing Cloud platform position. As a result Salesforce customers will have better data-driven insights gleaned from across marketing, CRM and other clouds which should, in turn, provide an even better view of the customer. Earlier this week Salesforce signed a definitive agreement to acquire Datorama, a single AI-powered marketing intelligence platform that puts companies in control of connecting their data, enabling the reporting across channels and campaigns, and surfacing insights instantly so that they can make decisions in near real time. Datorama provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. CRM giant Salesforce (Nasdaq: CRM) has signed a definitive agreement to acquire Israeli company Datorama… This was purchase was noteworthy as the first big CDP acquisition by a marketing cloud vendor. Best, All MRS websites use cookies to help us improve our services. Salesforce this week announced an agreement to acquire Datorama Inc., a cloud-based marketing platform in an $800 million acquisition.CEO Ran Sarig indicated that the platform would be included as a part of Salesforce’s Marketing Cloud, chiefly providing improved data integration, intelligence and analytics enabling marketers to build custom reports of holistic marketing data … Over the course of the Drive with Belron innovation lab, we enjoyed working with Efrat and the rest of Bonobo AI team immensely. Collectively, these investments represent a bold commitment to marketers comprised of integration, B2B commerce, and collaboration, respectively. Salesforce acquired marketing intelligence firm Datorama in 2018, followed by its $15.7 billion purchase of Tableau in June 2019. Details of the acquisition were not disclosed, but sources estimated Datorama fetched $850 million in cash and shares. With Salesforce, we are excited to expand upon on our core mission — to help marketers integrate and gain insight from one single source of data truth. Datorama marketing chief and now Salesforce Marketing Cloud head of sales and VP, Leah Pope, shares her views on martech maturity and becoming part of the Salesforce Marketing Cloud. Salesforce acquired marketing intelligence firm Datorama in … “Salesforce already has a lot of things figured out. This now sees her running a team of 75 globally (up from 25). And Salesforce knows how to do it successfully. View our holistic solutions by organization type or role. This is its fourth acquisition so far this year, following MuleSoft, CloudCraze, and Attic Labs. A Salesforce spokesperson confirmed that “Salesforce has signed a definitive agreement to acquire Datorama.” Although not all the terms of this acquisition have been disclosed, sources close to the companies said that the offer was for $800 million. Learn how the parts of the Datorama platform work together. Salesforce’s acquisition of Datorama will enhance the power of Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all of their marketing channels and data sources. The Salesforce Datorama acquisition is expected to enhance the Salesforce Marketing Cloud system and better compete with Adobe -- the CRM software vendor's main competitor in the marketing space. Salesforce will be looking to bolster its Marketing Cloud with expanded data integration, intelligence and analytics. Following the announcement of their acquisition by Salesforce, Daniel Saunders, Chief Executive of L Marks, said: Investing in Bonobo AI last year was a no-brainer. Salesforce has signed a definitive agreement of over $800M to acquire Datorama. Deal terms were not disclosed, but Reuters cites Israeli media reports that it was over $800 million. Thirdly, the acquisition will bring a massive number of global customers to Salesforce. Datorama's platform will augment data integration and intelligence on the Salesforce … Salesforce.com acquired Datorama for a reported $800 million on Monday. Make smarter decisions by connecting and acting on all of your marketing data, investments, and KPIs. The Salesforce acquisition of Datorama gives Salesforce the tools to capture the attention of marketers who are struggling to aggregate all their data into one place. Exciting news! Learn More About Salesforce With Datorama Acquisition, Integration Rolls On At Salesforce COLOGNE – At Salesforce, the acquisitions keep on coming, most recently that of AI-powered marketing intelligence and analytics platform Datorama. Four months ago, Pope extended her global Datorama CMO remit by taking on marketing for Salesforce Marketing Cloud and Pardot. Salesforce, the global CRM leader, has signed a definitive agreement to acquire Datorama. Brunel University. Salesforce Signs Definitive Agreement to Acquire Datorama. With one unified view of data and insights, companies can make smarter decisions … Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. See more of the recognition we’ve received for our culture and values. Datorama's Israeli employees will join Salesforce's Marketing Cloud development team. Salesforce is reportedly offering more than $800 million in cash for the Israel-based company, according to Calcalist. For a customer, it means more personalized targeting it's consumers. In its announcement, Salesforce said the acquisition “strengthens Salesforce’s ability to empower brands worldwide to deliver smarter, more personalized and connected customer experiences,” adding that it complements the addition of its Einstein AI layer and the recent integration with Google Analytics 360. Explore the first edition the Marketing Intelligence Report for an inside look into how the new growth imperative is affecting marketers across every industry. Salesforce is excited to welcome Datorama’s incredible team to the Salesforce family. Don't forget the partnership with Google Analytics. Join our community and find answers, tips and best practices. This acquisition is aimed at enhancing the power of Salesforce’s Marketing Cloud with expanded data integration and intelligence, enabling marketers to unlock insights across all their marketing channels and data sources. Salesforce has acquired 61 organizations. Salesforce has signed a definitive agreement to acquire martech company Datorama for more than US$800 million. Salesforce and Datorama will be at the Digital Marketing Exposition & Conference (DMEXCO) in Cologne, Germany from September 12 – 13th. Sign up to get news alerts, behind-the-scenes insights, and research from Salesforce News & Insights, By subscribing, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement, © Copyright 2020 Salesforce.com, inc. “Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence, and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. Today is a very exciting day for Datorama — as a company, technology and as a community. Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing campaigns, automate reporting and make data-driven decisions faster. 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